The German and international websites have been completely redesigned
The ABP Induction website recently got a new look. The company’s corporate design has been retained, while the web design has been carefully revised. At the same time, the new site places a stronger emphasis on editorial content: in future, ABP will present current company news, its solutions and its employees on www.abpinduction.com.
The relaunch was preceded by an intensive conceptual and planning process. Under the leadership of the marketing team – Evelyn Brühmann, Ulrike Szymura and Sandra Tolksdorf – workshops were held with employees from the company’s various specialist departments to define the direction in which the future website should develop. The ideas and proposals were consolidated into an overall concept from which the new website was developed. Even though the design remains close to the established look of recent years, a great deal has changed – technically, and also in how the website addresses its visitors. The home page can now provide an overview of current topics, which can then be covered in detail on subpages. The website also brings together ABP’s various communication channels, from ABP News to social media channels and the ABP Podcast. There are also already plans in place for future development, which will be refined step by step leading up to GIFA in June 2027.
